Common Faults List

We’ve modeled our list and recommendations after the guidelines followed by a few organizations. So, they may not always be perfectly suited to your needs.

It's also important to understand that “mistake” is a bit subjective. What may be considered a bad email by one recipient might be perceived as a well-crafted email by another.

So, if you received a reply that contains a link to one of our pages, don't be alarmed. Think about it as a friendly request by the recipient to adjust future emails to them so they can understand and reply to you in the best possible way.

Avoid vague subject lines

The rule: Your subject line should clearly reflect the content of the email.

Don’t forget a call to action

The rule: Be specific about what you need from the recipient.

Be specific about who needs to do what

The rule: Directly address each person included in the thread so they know exactly who is expected to respond and/or act.

Stop derailing email threads

The rule: Don’t go off-topic in an email thread, especially when the new topic is important information.

Stick to the default language

The rule: It’s completely acceptable to choose whatever language you feel most comfortable with when meeting for coffee or chatting on a messaging app. But, the default language for emails is always English.

Don’t leave out key data or context

The rule: Take time to include the full context and any data the email recipient may need to take the requested action.

You really don’t have to CC everyone

The rule: Be super selective when choosing who to CC on emails.

Watch those attachments

The rule: Save time by avoiding unnecessary attachments or files that look like attachments.

Hold your horses

The rule: Never expect, or demand, immediate replies.

Stop asking people to micromanage you

The rule: Accept delegation when offered and run with the task at hand.

Copyright ©